A new venture for Magic Johnson! The former Los Angeles Lakers star will soon be launching Aspire, a 24 hour cable channel, similar to that of BET, targeting African-Americans. Get more details below!
The channel will launch this summer, June 30th to be exact, and will air programming targeting Black families. During a phone interview with the Los Angeles Times, Johnson said:
“This is so exciting for me, I’m pinching myself. This is big for myself, for the African American community and the African American creative community. I wanted a vehicle to show positive images and to have stories written, produced and directed by African Americans for our community. Aspire — that’s how I’ve been leading my life.”
Johnson is not the only celebrity heading up his own TV Network, Sean “P. Diddy” Combs will take the helm of Revolt, his and MTV’s Andy Schuon’s brainstorm. Programming for Revolt will include “music videos, live performances, music news and interviews”. Combs said, “Revolt is the first channel created entirely from the ground up in this new era of social media. Immediate, like today’s social networks.” The channel is scheduled to debut in 2013.
They can thank Comcast for their new ventures, as the biggest cable operator announced last year that it would launch 10 new channels, “most backed by African Americans and Latinos, by 2018″.
No doubt these two have spoken to another celebrity with their own TV channel, Oprah Winfrey. You know, maybe sought some advice from the Queen of Daytime. Unfortunately for Winfrey, OWN has had less than impressive ratings since its launch in January of 2011. So certainly she can give these two the heads up on what works and perhaps what doesn’t.
At any rate, I hope both Magic Johnson and P. Diddy find success in their new projects. Will you be watching? Let me know your thoughts in the comments section below.