Guitar Hero: Reduced Sales Spell the End

February 10, 2011

Activision Blizzard Inc. has halted further production of the once classic interactive video game “Guitar Hero.” Reduced sales and popularity have forced the company to focus on other action packed games such as “Call of Duty.” For more details on what’s coming, with more photos and videos, keep reading below.

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It has become clear that musical games do not succeed like the war games and other interactive sports titles. Now the dreams of young minds who want to get off the couch and play an instrument will have to be realized in some other way!

Other than the fact that we may be missing out on some young rock talent, this announcement also spells troubled times for some employees and investors. The corporation announced this news Wednesday which made a huge impact on their shares which dropped about 8%. They will also have to eliminate about 500 jobs. After just over a five year run, that part of the company is no more.

“It’s a double-edged sword,” analyst JohnTaylor said. “It’s great when the numbers are growing. It’s not great when they run out of gas, like it did with Guitar Hero.”

They do plan to restructure, however, by creating new jobs as they focus on “Call of Duty” and a new skateboarding game for 2011. Though it will be sad for all devotees of “Guitar Hero,” reduced numbers like the ones Activision is getting justifies their course of action, I think.

“To be blunt, it just wasn’t going to be good enough,” said Eric Hirshberg, head of Activision’s publishing business. “We simply cannot make these games profitably based on current economics.”

What do you think about the end of the rock game? Are musically based games just not good enough to fly or should they try harder with ones like “Guitar Hero?” Reduced sales over a long period of time killed this one, but could something have saved it? Enjoy these pictures and videos, then leave me your comments below.

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Photos: Devorah

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