New performance enhancing shoes, banned by NBA yesterday, are the first to ever be forbidden due to the competitive advantage they provide. The news might be the best endorsement of athletic footwear in history. Get the full story, plus pictures and video below!
The new footwear by Athletic Propulsion Labs is selling for a hefty $300, but the payoff is roughly 3 more inches on a vertical jump. That’s because they literally have springs in them to boost jumping.
“Under league rules, players may not wear any shoe during a game that creates an undue competitive advantage,” the NBA said in a statement Tuesday.
Most think APL’s performance enhancing shoes, banned by the NBA for obvious reasons, will soon receive similar treatment by NCAA officials. Still, the company’s founders say the ban came as no surprise.
“We were not exactly shocked to hear the NBA chose to ban our shoes,” said APL co-founder Adam Goldston. “The Load ‘N Launch Technology not only provides an instant and dramatic increase in vertical leap, but the biomechanical testing showed that the players exerted far less energy as a result.”
But how does it work? Images of go-go-gadget shoes spring to mind, but the real thing is far more conservative.
“The Load ‘N Launch device is implanted in a cavity in the forefoot of the shoe and serves as a ‘launch pad’ by taking the energy exerted by the player and increasing lift with the aid of an intricate, spring-based propulsion system.”
The company claims that this patent-pending system adds 3.5 inches to jump height, without affecting endurance. With the 5-star NBA endorsement for their footwear, ALS is sure to make solid profits by selling to amateur basketball players. What do you think of David Stern having the performance enhancing shoes banned? NBA rules concerning competitive advantages are usually applied to drugs taken by players. This is the first time they have been applied to apparel. Is the commissioner being too cautious? Let me know your thoughts in the comment section after you see the photos and video below!
Photos: www.wenn.com/ Rick Rosen, Apega, Jeff Daly