A King Without a Crown

July 7, 2010

In typical center-of-attention fashion, LeBron James will be revealing his future plans in the NBA on a one-hour special on ESPN this Thursday. According to ESPN’s Chris Broussard, it was LeBron and his team who asked to setup the interview. Rumors of where the superstar is going to play have been running rampant, and now it seems we will have our answer. Tune in to ESPN Thursday at 6 p.m.

Since he entered the NBA in 2003, King James, as he is called, has led the Cleveland Cavaliers to multiple conference appearances and has been voted MVP twice. Still, he is without a championship, something he is looking to change in the coming season. He recently met with six teams – his own Cavs, the Miami Heat, Chicago Bulls, Los Angeles Clippers, New York Knicks and New Jersey Nets. With the exception of the Cavs, none of these teams made it past the first round of this year’s finals; only two, the Heat and the Bulls, made it to the first round, losing to the Celtics and the Cavs, respectively.

There’s no denying that LeBron James is an amazing player. So why hasn’t he translated his skill into a championship yet? I think it’s because he’s as focused on his celebrity status as he is on his basketball career, and this dramatic special interview is only further proof, in my opinion. I’m not trying to suggest that LeBron is the only player in history to care about his public image and endorsements. That would be ridiculous and flat out wrong. Back when Larry Bird, Magic Johnson and Michael Jordan were up and coming stars, the NBA practically subsisted on these guys’ popularity and public image. But the difference between these players and LeBron is that they actually led their teams to (many, many) championships. We’re still waiting to see LeBron do that. And once he does, I’d be more than happy to sit down and watch him talk about himself and his future plans with the NBA for a whole hour.

To be honest, with Chris Bosh reportedly signing with the Miami Heat and Dwyane Wade, I wouldn’t be surprised to see a Heat-Lakers championship next year, regardless of where LeBron ends up.

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