Finally…a Victoria’s Secret Super Bowl Ad! It’s the first time since 1999 that the brand has forked over the bucks to advertise during the Super Bowl. Check out photos and video below.
Ever since the whole Janet Jackson/Justin Timberlake wardrobe malfunction, commercials have been under close watch from the powers that be, and this year’s Victoria’s Secret ad is, unfortunately, G-rated. Supermodel Adriana Lima is the star of the spot and as you can see from the photos and video, she’s dressed G-rated as well. The theme for the 30 second spot is “the games men and women play”.
Jill Beraud, Chief Marketing Officer for VS, said about the ad:
“It has a very flirty, sexy tone but is different from our other ads.”
The commercial will kick off the retailer’s marketing efforts before Valentine’s Day, and apparently they need some help since sales were dismal during the holiday season, as consumers were cautious in their spending.
Some lucky few will get to see the ad at a VIP Victoria’s Secret Super Bowl party Saturday night in Phoenix, where they will also reveal their annual “What is Sexy?” list.
More photos and video of the Victoria’s Secret Super Bowl ad are below.