Super Bowl 2009 will feature two 3D commercials for the first time in history. The 3D ads will need special glasses that are made available for free at major departmental stores.
The collaboration between Intel and DreamWorks will be showcasing a 3D trailer of the animated movie Monsters vs. Aliens. The other commercial is of PepsiCo’s SoBe LifeWater energy drinks. Just like in a movie theater, the viewers will need to collect InTru3D glasses to watch them from stores like Target, Best Buy and Meijer.
The movie trailer will run for 90 seconds starting at half-time, a 30-second spot of which costs $3m this year.
“We worked longer on this than anyone in the history of the Super Bowl — four and a half years!” says Dreamworks’ Jeffrey Katzenberg. “The last time someone has actually run more than a 60-second spot at the Super Bowl was when Nike did it in the mid-1990s. We wanted 90 seconds so we could take the time and try and tell a bit of a story.”
Intel has distributed about 125 million free glasses nationwide, so I don’t think you’ll be having any problems getting a pair for yourselves. After the Super Bowl fiesta, you can still use the glasses for the Monday night episode of Chuck on NBC.
Check out ‘Monsters And Aliens’ trailer: